I worked on a series of Olympic-themed social media posts for Nabisco in support of the Can’t Miss Moments, Bite to Win Sweepstakes, and Bite to Win campaigns. As an official Olympic sponsor, Nabisco used these campaigns to connect real-time competition moments with branded content that encouraged snacking during the Games. The posts spotlighted elite athletes Chloe Kim and Ted Ligety, with Chloe’s content going live the same day as the Women’s Halfpipe and Slopestyle events, and Ted’s posts publishing on the day of the Men’s Giant Slalom. This timely approach aligned Nabisco’s messaging with key Olympic moments, creating engaging, event-driven social content that resonated with fans as the action unfolded.